Digital Marketing, SEO

5 Review Sites + Directories Attorneys Need to Be Listed On

By Brittany Hall

Find out where you should be

With so many different directories out there in cyberspace today, it can be difficult to figure out exactly which ones are worth your time. Make the most of it, and list your site on these five review and directory sites that attorneys need to be listed on to help potential clients find you and get a complete view of your law firm.

Potential customers will typically use review websites in order to make an informed decision on which law firm to hire. According to a local consumer review survey by Bright Local, 97% of consumers read online reviews for local businesses.

These directories can also give you a relevant and powerful backlink, which will help your SEO efforts. Listing your law firm on important legal review sites can be beneficial to your site’s search rankings on Google, especially if you have a positive review profile.

Keys to online marketing

1. is quite a visual site, and unlike some other lawyer directory and review sites, its name makes it easy for potential clients to remember it. This means that there are probably a decent number of people who will turn to this attorney directory site if they need a lawyer.

Make sure you choose the appropriate categories for your law firm, in addition to completing your attorney profile. Potential clients will search by category, so it’s important to be categorized correctly.

2. Avvo

Avvo has become one of the top attorney directory sites that lawyers can use to attract potential clients. It benefited from increased visibility after Google’s Pigeon update. The site has a reputation of being both relevant and authoritative, providing law firms with a great backlink source.

Since Avvo is a proven known referral source, the directory can potentially provide an increase in traffic to attorney websites and new clients. Be sure to claim your listing and fill out your profile completely. Avvo includes a rating for each listing, so the goal is to have a 10/10 Avvo rating. Asking satisfied clients to add reviews to your profile can help with this. You can also pay for a premium listing to put you at the top of the search list.

3. FindLaw

FindLaw is another important and relevant directory that attorneys should be listed on. One of the site’s most popular features among potential clients is the FindLaw Answers section of the website. This is where attorneys can provide answers to questions that people post.

Like other directories, make sure you complete your profile on FindLaw. It may also be a good idea to get involved with answering questions in the FindLaw Answers section to gain more visibility and be seen more as experts in your field of law.

4. Justia

Justia is a useful and popular attorney directory site, particularly with local searches. Adding or claiming your law firm listing on Justia can serve as an effective way to get another quality backlink to your website, improve your brand and online image, and make it easier for potential local clients to find you.

Like with all of the other directory sites on this list, the first step is claiming your listing. While you can list your attorney services on Justia for free, there is also an option for a paid profile listing. A paid listing allows you to be listed as a “Featured Attorney,” as well as getting listed at the top of search lists on Justia. If you’re an attorney in a highly competitive market, you may want to consider the paid listing.

5. is a unique directory site in that it allows people to post their legal issue to the site in a secure environment, one in which no personal information is shared. Attorneys who are qualified and specialize in the right area of law are then notified and have an opportunity to pitch their services to the prospective client.

Potential clients can search the directory and reach out to attorneys themselves as well if they would rather go through that route. features email, instant messaging, and video conferencing to help attorneys stay connected with clients. The legal “workroom” lets clients track case statuses, as well as securely download and upload documents.

Since the directory lets users find experienced and qualified attorneys without wasting time, you will want to make sure your profile on the site is complete. By having a complete profile, you will not only boost your own credibility, but you won’t be sent case information that’s not relevant to your area of practice. There is also the option to pay to be listed as a “Top Attorney” on the site, which will place your listing at the top of user search results.

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By listing your attorney services on these five review sites and directories, you will be on your way to having more backlinks for your website and more clients. Each of these sites will help get you in front of more potential clients and help your search engine optimization efforts.

If you are feeling lost in cyberspace, webSMART can help guide your efforts with our cost-friendly DIY web visibility solutions or take the helm for your firm with our digital marketing services. Either way, we are here to help.