DIGITAL MARKETING, Business Trends

8 Tips for Excelling at Local Marketing

By Brittany Hall

Increase Your Local Visibility

Maximizing the local visibility of your business is more important than ever before, whether you’re a brick-and-mortar store or a professional service provider. Local marketing provides many different benefits to businesses, such as getting your services or products in front of new customers in your local area and elevating your business in the local community.

These eight tips for local marketing can help potential customers find your business, improve your search engine optimization, and simply increase the overall visibility of your business online.

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Local Business Tips

1. Make Your Site Mobile-Friendly

You’re probably well aware that it’s crucial to reach your target audience when you have a website. In the digital age, this means ensuring potential customers on mobile devices can not only find, but also browse your website. It also means providing your customers with a good user experience. It’s crucial for your site to be mobile-friendly now more than ever.

Google’s Mobile-First Indexing

It’s not just the majority of your target audience that wants your website to be mobile-friendly. Google has made mobile-friendly websites a best practice, and generally prioritizes mobile-friendly sites in mobile search results as part of its mobile-first indexing. This means that the mobile version of a page is indexed and ranked. So not only does having a mobile-friendly site improve user experience, it improves your SEO as well.

2. Contact Info

Visitors to your website should be able to easily find the contact information for your business. This may seem like a no-brainer to you, but you would be surprised how many business sites make it difficult to find their contact information. Be sure you have your address, phone number, and email address listed on your site so potential customers can reach you. It doesn’t do any good to have an amazing website about your business if your customers can’t actually find or contact you. This information can easily be displayed in a footer for your site and/or on a separate contact page.

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3. Hours of Operation

Any local business needs to have their hours of operation listed for visitors. If your customers don’t know when you’re open, how can they visit your business or call you during business hours? Make sure you update your hours on your website and social accounts if they change for things like seasonal changes or holidays.

4. Areas Served

It can be important to list which areas your business serves when it comes to local marketing. This is especially true for businesses that provide professional services to a local area. Potential customers may need to know how far out from your business address you will provide your services. Listing the local areas you serve can help with your SEO efforts. For example, potential customers may search “catering companies in Wilmington” or “estate lawyers in Chicago.”

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5. Services Listed + Explained

Somewhere on your website [preferably the homepage, if possible] you have listed the services you offer. However, don’t just list the services. It’s best to include a short explanation of each one to give potential customers a better idea of how your business can help them. You can also include a summary, or what you do in general, above your list of services. If your services require a bit of more in-depth information, consider adding a separate page for each one on your site. Include links to these pages on your homepage.

6. Popular + Industry Directories Claimed

Claiming your business listing on the most popular directories, such as Yelp or TripAdvisor, is an easy way to help your potential customers find you and improve your SEO efforts. It’s also important to claim your business on industry-specific directories. You would be surprised to find out just how many directories are available for different industries. Be sure to especially look for any local directories you can list your business on. These can help raise awareness of your business in the local community.

It can sometimes be difficult to decide which specific directories your business should be listed on. Fortunately, webSMART is here to help! We can help you make sure your business listings are claimed and correct for all of the important directories.

Local Business Ideas

*Google My Business Pictured

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7. Reviews Received

If you have positive reviews from current or previous customers, why not capitalize on them? Testimonials help build trust with your customers and let them feel more confident in choosing your business. Not only is it a good idea to display on your website reviews that you receive, it can also be useful for local marketing to promote them on your social media accounts.

According to a Consumer Review Survey by Bright Local:
97%

97% of consumers look online for local businesses

85%

85% trust online reviews as much as personal recommendations

73%

73% of consumers trust a local business more that has positive reviews

30%

30% say responding to reviews is key when judging local businesses

68%

68% of customers leave a review for local businesses when asked

7

Consumers read an average of 7 reviews before trusting a business

webSMART offers review aggregation tracking to help you make sure you don’t miss any reviews that you can take advantage of to help your local marketing efforts through reposting or responding to the reviews. We also provide many resources about reviews, along with other helpful SMART resources for small businesses looking to take charge and harness their web presence.

8. Social Bios Optimized

While it’s important to engage on each social platform on which you have an account for your business, make sure you aren’t neglecting the key part of any social media presence: your bio. Your profile is what helps users decide whether to just like your post or follow your account. Your bio tells people who you are; it’s kind of like an online elevator pitch. Make sure to take the time and optimize your social bios to give users all of the information they need about your business. This includes your contact information, photos, a link to your website, and other business-related information.

Optimize Local Business Strategy

While some things may be obvious, such as contact information and hours, there are other aspects of local marketing that you may not have thought about before, such as directories and social media account bios. Get your free Local SEO Report today to help your see where to start improving your local marketing.

If you’re looking for a little bit of help with your marketing, look no further than webSMART’s digital pioneers. Not only do we offer digital marketing services that can steer your business in the right direction, we also provide DIY web visibility solutions. Contact webSMART today to see how we can help steer you towards marketing success!