Digital Marketing for Small Businesses

Ethical SEO practices are designed to enhance your company’s web presence and ranking, maintaining high quality user experience: this means those looking for your services land on relevant web pages containing content related to their search query and keywords.

SEO work is broken into the three following categories:

• On-site changes made directly to your website, mostly content
• Off-site backlinks and directories accumulation, monitoring + management
• Technical structural adjustments to the code and architecture of your site

SEO requires creativity, curiosity, and a hands-on approach to technical tools.

• Website audits
• Keyword and competitor research
• Tracking and reporting on user behaviors, habits + trends
• Backlink monitoring + building
• XML sitemaps, robots.txt, redirects + page load speeds
• Rich snippets + structured data
• Meta data + content updates

After webSMART studies your site’s data and current content market trends, we then devise and execute a next level content strategy that meets a clear set of objectives. By incorporating the right combination of landing pages, blogs, and other visually compelling web content, we keep your audience engaged, and often the ultimate end game is to increase conversion rates.

By coupling content management with services like pay-per-click advertising, email marketing, and website design, more traffic will be driven to your web content.

Content marketing requires being a big picture visionary, while maintaining a scrutinous eye for detail including [but not limited to] the following:

• Devising and implementing a comprehensive web content strategy
• Landing page layout + creation
• Writing, editing + uploading web content to CMS [Content Management System]
• Press release syndication
• Video editing + web content uploads

Paid search campaigns instantly get your name and your business in front of potential customers through Pay-Per-Click programs [PPC] in search engines, social media platforms and on popular, high traffic websites.

If you think of getting to the top of the search engines or getting links to your site as a race to the top, PPC is a sprint, and SEO is a marathon.

Our paid search specialists have refined the art of using paid channels to target new customers.

• Keyword research + campaign configuration

• Generating a master list of key terms and locations to target

• Managing funds allocated to a variety of ad campaigns, sites + platforms

• Providing monthly analytics of performance

webSMART will assist you in developing an ongoing list using only ethical on- and off-page techniques to grow your online mailing list and outreach.

Based on the market research that outlines your audiences’ habits, usage, and conversion trends, we’ll help develop effective, creative messaging and strategies that involve segmenting and targeting specific audiences with custom tailored campaigns that resonate with their needs.

Our email marketing team captures more attention and leads than any other digital marketing effort.

• Developing beautifully customized, responsive HTML templates
• Integrating + maintaining segmented mailing lists
• Creating + implementing drip campaigns
• Devising monthly messaging for campaigns
• A/B testing implementation
• Monitoring open rates and effectiveness to shape future messages

You need a website that can not only handle the amount of traffic you’re anticipating, but one which also provides a user experience that compliments your brand. It’s more than your website looking cool – it needs to look on-brand, work smoothly, allow users to easily find what they’re looking for…and most importantly, do what you want it to do.

It needs to load quickly, be search-engine friendly, simple for a team to update, and responsive to whatever kind of device users are viewing from. Often, we recommend a blog that gives you a voice to position yourselves as leaders in your industry and engage with your target audience. Lucky you, we’ve got just the team to get it done.

Every website we create is a digital manifestation of the business’ unique offerings and services. Our goal is to help our customers create a site that both articulates their vision and fits their budget.

From popular platforms such as Squarespace and WordPress, to custom-coded solutions, webSMART has the ability to produce scalable solutions for sustainable growth online.

Most web development projects follow this common series of steps:

• Market survey and initial research
• Create visual outlines, sitemaps and map integrations
• Develop content and media
• Code pages and templates
• Back-end development and integrations
• QA testing and review
• Deployment to live site

From ensuring your site is up and operational to advanced security measures to fortify your virtual assets, keep your virtual real estate primed, protected and updated.

If you don’t monitor your site, measure performance, and improve it on a regular basis, your website will easily fall out of date, out of sync, and out of line with your business goals.

With a website maintenance retainer, we’ll ensure your shiny, happy, new website continues to perform well for you and your users. You’ll save money in the long term and protect your current investment by doing ongoing maintenance, testing, and iterative improvements. It means you won’t have to do a major ground-up redesign of your site because it will never fall out of date.

• Powerful VPS Website Hosting
• CMS, Themes & Plugin Updates
• Daily & Weekly Website Backups
• Top Notch Website Security
• Website Disaster Recovery
• Website Performance Monitoring
• Website Uptime Monitoring
• Website Migration
• Broken Link Monitoring
• Lead Generation Testing
• Test Server Staging
• SSL Certificate
• PCI Compliance
• Security Scans & Fixes
• Payment Gateway Testing